DU Home2018-10-25T13:39:02+00:00

Does Denver’s Regional Transportation District Have a Marketing Problem?

Recently, a close relative of mine was considering a job in Denver for which she would have needed to take commuter rail into Union Station. However, being unfamiliar with taking public transit she was concerned about waiting on the train platform in the cold. I’m not entirely sure what was more important to her: the waiting or the cold; however, I think that a certain degree of confidence in the reliability of public transportation can cut through those concerns. And yet, where do we see RTD promoting itself in [...]